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  Industry News

Reprinted courtesy of WebSiteOptimization.com and Nielsen//NetRatings.

US Broadband Penetration Nears 70% Among Active Internet Users

U.S. broadband penetration jumped 1.39 percentage points in March 2006 to 69.39% among active Internet users. Broadband penetration should easily break 70% by April 2006. Over the past year, the broadband gap between Canada and the US has narrowed from 20 percentage points to 6.6 percentage points. Since last March, US broadband penetration rose 12.4 percentage points while Canadian broadband penetration was flat.

Home Connectivity in the US

US broadband penetration grew to 69.39% in March 2006. Narrowband users (56Kbps or less) now comprise 30.61% of active Internet users, down 1.39 percentage points from 32% in February (see Figure 1).

Web Connection Speed Trends - Home Users (US)

Web Connection Speed Trends August 2004 - U.S. home users

Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

Broadband Growth Trends in the US

In March 2006, broadband penetration in US homes rose 1.39 percentage points to 69.39% up from 68% in February. This increase of 1.39 points is higher than the average increase in broadband of 1.11 points per month over the last six months. At the current growth rate, broadband penetration among active Internet users in US homes should easily break 70% by April 2006 (see Figure 2).

Broadband Adoption Growth Trend - Home Users (US)

Broadband Connection Speed Trend - August 2004 - U.S. home users

Figure 2: Broadband Adoption Growth Trend - Home Users (US)
Extrapolated from Nielsen//NetRatings data

Work Connectivity

Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network. The speed of each connection decreases as more employees hook up to the LAN. As of March 2006, of those connected to the Internet, 89.13% of US users at work enjoy a high-speed connection, up 0.06 percentage points from the 89.07% share in February. At work, 10.87% connect at 56Kbps or less (see Figure 3).

Web Connection Speed Trends - Work Users (US)

Web Connection Speed Trends - August 2004 - U.S. work users

Figure 3: Web Connection Speed Trends - Work Users (US)
Source: Nielsen//NetRatings

US-Canadian Broadband Gap Narrows

The gap between the US and Canada in broadband penetration is closing, according to our annual survey. Canadian broadband penetration actually fell slightly to 76% in March 2006 from 77% in March 2005 (within the margin of error). Meanwhile the US surged by 12.4 percentage points to 69.4%, closing the gap from 20 percentage points a year ago to 6.6 percentage points (see Figure 4).

US versus Canadian Broadband Penetration Over Time

Top Ten Broadband Cities in US - August 2004 US Home Users

Figure 4: US versus Canadian Broadband Penetration Over Time
Source: Ipsos-Reid and Nielsen//NetRatings

 

Cable losing lead to DSL Internet Service

In a survey of US households with Internet access, the Consumer Electronics Association found that dial-up usage has halved in the last six years from 74% in October 2000 to 36% in March 2006. Naturally enough, broadband adoption has followed an opposite trend, growing from one-fifth of the market in October 2000 to 64% in March 2006. Cable has lost its lead over DSL over the past six years. In October 2000 Cable had a 15% share compared to 4% for DSL. In March 2006 they were tied at 30% each (see Figure 5 and Table 1). Leichtman Research has cable still in the lead, with their latest numbers being 52% cable, 46% DSL and 2% other (March 2006 preliminary data)

US versus Canadian Broadband Penetration Over Time

 

Top Ten Narrowband Cities in US - August 2004 US Home Users

Figure 5: Internet Connections by Type
Source: Consumer Electronics Association, "Broadband and the Home of Tomorrow - March 2006," used with permission

 

Table 1: Internet Connection by Type

 

Month/Year
Dial-up
Cable modem
DSL or ADSL
Other
March 2006
36%
30%
30%
4%
July 2003
60%
22%
13%
5%
October 2000
74%
15%
4%
7%

 

 


*Note that Nielsen//NetRatings NetSpeed report determines the connection speeds of the Digital Media Universe, which combines Web traffic, Internet applications and proprietary channels. The streaming media player data used in this report was from NetRatings' NetView service, which pulls usage from the same panel as the NetSpeed data. The NetView service is based on Nielsen's RDD panel of about 30,000 home/work panelists in the U.S.

The Bandwidth Report is featured monthly on URLwire - news of useful and unique web content since 1994.


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